I always knew I had a powerful resume but I never felt comfortable with my cover letters. It took a lot of trial and error before I realized what turns a decent cover letter into an outstanding one.
First off, you must remember that your CL is basically a sales letter. The only purpose of your cover letter is to land that job interview, nothing else. You must be able to stand out from the competition just enough that you get the job interview. With this in mind, your first step should be to follow a step-by-step methodical approach while creating your cover letter, making sure to keep these key points in mind.
• Write it like your addressing a real person! "To Whom it May Concern" sounds generic at best. Find out who is the person you are writing to and address them personally by name.
• Start it off with a bang! Your opening line must be an attention-grabbing sentence that will encourage the reader to keep reading. It is very important to try your best not to bore them with regular unoriginal sentences.
• Write less but say more. Sounds contradictory but it works like a charm. Use powerful sentences with action words that are filled with enthusiasm and passion. Remember, the end reader has probably been reading cover letters all morning, so you must sound exciting and stand out from the crowd.
• Close the CL with a powerful action statement such as "I look forward to being interviewed at your earliest convenience." This implicitly states that you WILL get an interview. It plays on the subconscious and it works.
The sales market is a very competitive field so you must find a way to shine from all of the other sale representatives. I know you're a talented individual, but a company may never be able to see your potential unless you can get your foot in the door for an interview. A high quality CL can really provide you with a wide range of opportunities but you must make the letter golden.
There is one secret technique I use but it is so powerful, that I wrote an entirely separate article for it.
Honestly, implementing all of the information above can take a great deal of time, unless you have a manual that can do it for you. I found a highly valuable cover letter writing guide that has helped me land a job interview almost every time. Now days, I even use this guide to write cover letters for other individuals and charge them a pretty penny. If you're interested in learning more about writing a cover letter for sales position, then this simple highly effective guide can really change your future employers perception of your talents and accelerate your chances of getting an interview.
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